With the release of the 14- and 16-inch MacBook Pros and the M1 Pro and M1 Max SOCs at their core, Apple has finally addressed our audience's needs by moving in two directions simultaneously: the company has undone the unpopular design decision that have plagued the MacBook Pro since 2016, while sending performance-per-watt into the stratosphere. The M1 MacBook Air and MacBook Pro put up performance and efficiency numbers that were hard to believe, at a price point that instantly placed Apple at the top of every "best entry-level creator laptop" list on the Internet.īut for many of the professional creatives in the audience – people whose livelihood depends on the performance and reliability of their computer – the M1 was just a taste. By just about every metric you can come up with, Apple's transition to Apple Silicon on the Mac has been a success.
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